We must contend with the relational limitations of corporate advertising media, and recognize how its architecture rewards anti-social behavior like the accountability spectacle.
Was kind of wondering where your insta had gone, guess you’re done producing content on that “corporate advertising media” app? Tons of great points in this one, thank you!
I really love all the Marxist undertones here, makes me wonder what Marx and similar thinkers pre-internet would have to say about these things. Especially in terms of alienation and the commodification of relating.
Loved this essay. So many sharp articulations including your definition of community and also this: “Given the platform’s relational limitations, “community accountability” is a concept that means nothing in this context except an ethos of “the customer is always right” dressed up in a social justice buzzword. Forming a relationship with an audience where one is “accountable” to their demands and perceptions is a recipe for psychological disaster. One cannot be personally “accountable” to the whims and feelings of 20,000 people, even—or perhaps especially—in the context of (allegedly) sharing ideological values.“ also, this process can really confuse us in our lives and centers of gravity around what to listen to and what to ignore. Will ve thinking for a while bout this.
Yes!! I was thinking the same and love the re-framing of "community accountability" as "the customer is always right". As someone who worked retail for a decade, damn, that is it.
Was kind of wondering where your insta had gone, guess you’re done producing content on that “corporate advertising media” app? Tons of great points in this one, thank you!
I will be reactivating tomorrow! Thanks for reading the essay.
I really love all the Marxist undertones here, makes me wonder what Marx and similar thinkers pre-internet would have to say about these things. Especially in terms of alienation and the commodification of relating.
Loved this essay. So many sharp articulations including your definition of community and also this: “Given the platform’s relational limitations, “community accountability” is a concept that means nothing in this context except an ethos of “the customer is always right” dressed up in a social justice buzzword. Forming a relationship with an audience where one is “accountable” to their demands and perceptions is a recipe for psychological disaster. One cannot be personally “accountable” to the whims and feelings of 20,000 people, even—or perhaps especially—in the context of (allegedly) sharing ideological values.“ also, this process can really confuse us in our lives and centers of gravity around what to listen to and what to ignore. Will ve thinking for a while bout this.
THANK YOU MADZ.
"this process can really confuse us in our lives and centers of gravity around what to listen to and what to ignore."
This feels relevant to what I will be publishing tomorrow, too. ~stay tuned~
Yes!! I was thinking the same and love the re-framing of "community accountability" as "the customer is always right". As someone who worked retail for a decade, damn, that is it.